The following are important Twitter statistics for marketers:Ĩ2% of B2B content marketers use Twitter for organic content marketing. Today, it only takes at most two days to get a billion tweets shared on the platform.Īccording to Twitter, the daily limit per user is 2,400 tweets. It wasn’t until May 2009 that Twitter will have seen 1 billion tweets being shared. The first tweet was sent on March 21, 2006, by Jack Dorsey, the creator of Twitter. This can be further broken down to 6,000 tweets per second, 350,000 tweets per minute, and around 200 billion tweets every year. On average, 500 million tweets are shared every day. According to the latest statistics from Statista, it is pretty clear that Twitter appeals to a more mature audience than Snapchat or Instagram. While TikTok and Snapchat have snapped up the younger generation, Twitter also has its target crowd that it appeals to. Most of Twitter’s audience is 25 to 34 years old (38.5%.) The US also has the most Twitter users in the world, with an audience reach of 77.75 million.Īs of Q4 2021, Twitter reported that the average US mDAU was 38 million, compared to 37 million in Q4 2020. USA leads with the highest number of Twitter users in the worldĪs of January 2022, the USA was the country with the highest number of Twitter users for the previous year with 38 million mDAUs ( Twitter, 2022). The latest figures indicate that the average monetizable DAU reached 217 million, up 13% year-over-year. The numbers thereafter would be reported as 145 million in “mDAUs” in Q3 2019. What followed was a slight recovery to 330 million monthly active users in Q1 2019, after which Twitter changed its reporting method to ‘Monetizable Daily Active Users’. Twitter reported that the decline in the number of monthly active users was mainly related to its crackdown on spam and bot accounts. The platform hit a downward trend, and by the end of 2018, the numbers fell to 321 million monthly active users. This trend would continue until the platform hit its peak in Q1 2018 when it clocked in 336 million monthly active users. Twitter’s numbers have been on a gradual rise ever since its launch back in 2006, apart from a few drops from 2015. There are currently 217 million monetizable daily active users on Twitter ( Twitter, 2022). 90% of the US population is familiar with Twitter (even if they don’t use it.).Twitter is one of the preferred social network for news consumption.Tweets with GIFs get 55% more engagement than those without.Twitter is currently blocked in China, Iran, North Korea, and is often inaccessible in Turkmenistan.19% of people will unfollow a brand on Twitter based on poor hashtag usage.The average person has 707 followers on Twitter.44% of all Twitter accounts have been created and left without ever sending a Tweet.Breaking News) is the most followed news outlet on Twitter, with 61.3 million followers.Ronaldo is the most followed sports personality on Twitter with 92.1 million followers.the most followed musician/ entertainer on Twitter with 114.4 million followers.is the most followed person on Twitter with 130 million followers.The most tweeted emojis of 2020 were 😂 and 😭.Every month, around 500 million people access Twitter without logging in.Twitter suspended 44,000 accounts for promoting terrorism in 2021.American Twitter users are more likely to be Democrats than Republicans.(77.75 million users), Japan (58.2 million users) and India (24.45 million users.) The leading countries based on the number of Twitter users are the U.S.34% of Americans who use Twitter earn $75k+, while 29% of them earn $30k-$49.999.Twitter is the fifth social network platform in Japan by popularity.People who use Twitter mostly have college degree or more (33%.).27% Twitter users live in urban areas, while only 18% come from rural areas.Most of Twitter’s audience is 25 to 34 years old (38.5%.).6.45 million Canadian adults use Twitter.In the US, 46% of Twitter users report using Twitter daily.In the US in Q4 2021, there was 38 million monetizable Daily Active Users (mDAU).Worldwide monetizable Daily Active Users (mDAU) in Q4 2021 were 217 million.

70.4% of Twitter users are male, while only 29.6% are female.Total Number of Monetizable Daily Active Users:

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